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Turn fragmented audience discovery, media planning, and post-campaign attribution into a unified and efficient workflow — powered by Lumos’ audience intelligence solution. With insights into your target audience’s spend, intent, interests, behaviours, and omni-channel media engagement all at your fingertips, you can drive smarter investments and more effective targeting strategies.
Digital and OOH planning aren't viewed in concert. Data lives in silos. And most platforms are either too complex or too shallow. That’s a problem when you need to deliver campaigns that are clear, connected, and high-converting.
“ By integrating LUMOS's expertise, we can deliver richer audience intelligence, allowing advertisers to make more informed decisions and maximise their media investments. ”
“ We can now leverage over 8000 audience attributes, enabling us to better understand how brands and our expansive transit media network captivate their target audience. ”
“ Working with Lumos allows us to gather more measurements for our assets and adds value for our advertisers by providing audience profiles for those who saw the ad, as well as the ability to track footfall attribution to retail stores. ”
“ The Lumos platform not only met but exceeded our expectations, introducing unique abilities like real-time campaign tracking and audience segment heat mapping. ”
“ Our integration with Lumos represents another significant growth milestone met for HYPER and another big win for retail media as a channel in New Zealand. ”
“ The rich audience insights provided by Lumos allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. ”
“ The rich audience insights provided by Lumos allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. ”
Informed by the Richest Customer Data
Lumos doesn't just show you where to place your media, it reveals why it works. Built on a foundation of real, first-party and behavioural data, Lumos provides unmatched visibility into how people move, decide, and act, online and in the world. This depth powers every plan, enriching strategy with precision and foresight.
Lumos unifies planning and paves the way to activation. Our self-service platform brings together digital and OOH media strategies, with real customer data to illuminate what works, and why.
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