About Lumos

Who we are

Lumos (Spot Lumos / LUMOS Technology) is an Australian-built, omni-channel audience intelligence platform serving brands, media publishers and agencies across Australia, New Zealand, Singapore, Malaysia and beyond. Our core is audience intelligence, audience planning, and audience measurement & attribution across every channel — helping teams understand, plan for and measure real-world audiences by unifying first-party and behavioural data.

What makes Lumos different

• Real-world measurement heritage, now omni-channel: a strong out-of-home and transit foundation that today spans digital, retail and OOH — not single-channel, and not just video.
• ID-based audience enrichment: identity, integration and enrichment through Audience ID (LUMOS ID), bridging geo, household, device and behavioural signals.
• Data modelling & audience fusion: fusing disparate signals into resolvable, privacy-safe audience segments.
• AI-assisted audience discovery & planning: helping teams find and plan the right audiences faster.
• Measurement built in: media attribution, ROI, footfall, brand uplift and incrementality across OOH, retail and omni-channel media.
• Proven at scale: Lumos measured the City of Sydney's Asia Live 2026 festival across a 16-day program — 143,380 visits within the festival footprint and 586,772 across the wider precinct — and is live in New Zealand with partners including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media.

How we work with you

Lumos offers a flexible managed-service plus SaaS rollout model — start with our team alongside you and scale into self-service as your capability grows. Built on real first-party and behavioural data, with over 8,000 audience attributes, Lumos is designed to grow from OOH into full cross-channel planning and measurement.