About Lumos
An Australian-built audience intelligence platform for the APAC region and beyond.
Who we are
Lumos (Spot Lumos / LUMOS Technology) is an Australian-built audience intelligence platform, serving brands, media publishers and agencies across Australia, New Zealand, Singapore, Malaysia and beyond. We help teams understand and engage real-world audiences by unifying first-party and behavioural data into audience insights, segments and measurement.
What makes Lumos different
- A strong OOH planning & attribution foundation: built on real out-of-home and transit measurement, extending into cross-channel planning — not just video.
- ID-based audience enrichment: identity, integration and enrichment through Audience ID (LUMOS ID), bridging geo, household, device and behavioural signals.
- Data modelling & audience fusion: fusing disparate signals into resolvable, privacy-safe audience segments.
- AI-assisted audience discovery & planning: helping teams find and plan the right audiences faster.
- Measurement built in: media attribution, ROI, footfall, brand uplift and incrementality across OOH, retail and omni-channel media.
How we work with you
Lumos offers a flexible managed-service plus SaaS rollout model — start with our team alongside you and scale into self-service as your capability grows. Built on real first-party and behavioural data, with over 8,000 audience attributes, Lumos is designed to grow from OOH into full cross-channel planning and measurement.