Frequently Asked Questions

Lumos is a unified customer and audience intelligence platform. It brings together audience discovery, digital and out-of-home (OOH) media planning, and post-campaign attribution, powered by first-party and behavioural data with over 8,000 audience attributes.

Audience intelligence is understanding who your customers and prospects are — their spend, intent, interests and behaviour — and turning that into smarter media planning, activation and measurement. Lumos provides unified audience intelligence so one audience definition powers the whole campaign lifecycle.

OOH measurement quantifies who saw an out-of-home or digital out-of-home (DOOH) ad and what they did next. Lumos measures audience composition, verifies exposure and attributes footfall, complementing industry standards such as MOVE.

Footfall attribution measures the lift in physical store or location visits that can be attributed to advertising exposure. Lumos connects OOH, DOOH and omnichannel exposure to real-world visits and profiles the audiences who visited.

Lumos plans out-of-home and transit media around real audiences. You can rank sites, screens and transit routes by how strongly they index against your target audience, and plan OOH alongside digital in a single, unified media plan.

Omnichannel media planning coordinates digital and out-of-home as a single audience-led plan rather than separate buys. Lumos lets you define an audience once and plan, activate and measure across channels with cross-channel attribution.

mediaOS is the Lumos media intelligence operating system that unifies planning, activation and measurement for OOH and omnichannel campaigns in one workspace.

LUMOS ID is the privacy-safe identity and audience graph behind Lumos, resolving first-party and behavioural signals into real-world audiences used for planning, activation and attribution.

Lumos is built for brands and marketers, media publishers, and agencies who want sharper audience targeting, accountable OOH and omnichannel media, and clear ROI.