# Lumos

> Lumos (also known as Spot Lumos / LUMOS Technology) is a unified, omni-channel audience intelligence platform operating across Australia, New Zealand, Singapore, Malaysia and beyond. Its core is audience intelligence, audience planning, and audience measurement & attribution across every channel — digital, retail and out-of-home — powered by first-party and behavioural data with over 8,000 audience attributes, resolved through Audience ID (LUMOS ID).

## Key facts
- Built on 41M+ unique IDs and 18M+ unified profiles.
- 7,000+ audience segment attributes, refreshed daily.
- 100B+ data points processed monthly (movement, demographic, household spend, digital behaviour).
- Measures 8,000+ OOH assets across 15+ partners, including transit, pop-up activations and mobile digital trucks.
- Headquartered in Sydney, Australia; serving Australia, New Zealand, Singapore, Malaysia and beyond. Privacy-compliant, first-party data.

## Solutions
- [Unified Audience Intelligence](https://spotlumos.com/solutions/audience-intelligence): Audience planning, audience insights and audience data built on first-party and behavioural signals.
- [Audience Measurement & Attribution](https://spotlumos.com/solutions/audience-measurement-attribution): Omni-channel measurement and attribution — audience verification, outcomes and ROI across digital, retail and out-of-home.
- [OOH Planning](https://spotlumos.com/solutions/ooh-planning): Audience-led out-of-home and transit media planning, unified with digital.
- [OOH Measurement & Attribution](https://spotlumos.com/solutions/ooh-measurement): Measure OOH/DOOH exposure, verify audiences and attribute footfall (MOVE-aligned).
- [Footfall Attribution](https://spotlumos.com/solutions/footfall-attribution): Connect ad exposure to real-world store visits and foot-traffic lift.
- [Omnichannel Media Planning](https://spotlumos.com/solutions/omnichannel-planning): Plan, activate and measure digital and OOH from one audience with cross-channel attribution, media attribution and ROI.
- [Retail Media Intelligence](https://spotlumos.com/solutions/retail-media-intelligence): Audience intelligence, activation and measurement for retail media networks, including non-endemic retail measurement.
- [Brand Uplift & Incrementality](https://spotlumos.com/solutions/brand-uplift-incrementality): Measure brand uplift and campaign incrementality across OOH, retail and omni-channel media.

## Products
- [mediaOS](https://spotlumos.com/products/mediaos): The media intelligence operating system unifying planning, activation and measurement.
- [LUMOS ID](https://spotlumos.com/products/lumos-id): The privacy-safe identity and audience graph behind Lumos.

## Reference
- [About Lumos](https://spotlumos.com/about): Australian-built audience intelligence platform; OOH planning & attribution foundation extending to cross-channel; ID-based audience enrichment; AI-assisted audience discovery; managed-service plus SaaS model.
- [Platform](https://spotlumos.com/platform): The complete audience intelligence and media planning platform.
- [Capabilities](https://spotlumos.com/capabilities): What Lumos does, end to end.
- [Pricing](https://spotlumos.com/pricing): Plans for brands, media publishers and agencies.
- [FAQ](https://spotlumos.com/faq): Common questions about Lumos, audience intelligence and OOH measurement.
- [Glossary](https://spotlumos.com/glossary): Definitions of key audience intelligence and OOH terms.
- [Resources](https://spotlumos.com/resources): Insights, guides and news.