Local advertising is the promotion of your small business in a regional or smaller market. When you target local customers with both digital and offline advertising, you may find that your marketing efforts are more effective and affordable. Some local advertising ideas can inspire pride and loyalty from those who live near your business.

Here are 4 ideas for local advertising to boost your small business.

1. List on All Local & Relevant Business Directories

There are multiple benefits from listing your small business to online business directories. You’ll have a better chance of being discovered in the actual directory, and you’ll rise in local search results when someone searches for a business like yours in your area.

2. Leverage Existing Customers to Get New Customers With a Referral Program

Incentivise your customers to spread the word about your small business. Everyone loves a discount, freebies, or other small rewards—especially from a local company they already love. This is one of those local advertising ideas that have a huge return on investment (ROI) for you. 

3. Get Exposure With Local Press Coverage

Local press coverage can be huge for a small business, whether your pitch ends up on a newspaper or online article, or a local TV news spot. Media spreads the word about businesses quickly, and it’s a great way to get the word out about your business to local audiences. Be sure you know how to create a compelling pitch, and then use a press release service to get guaranteed syndication.

4. Increase Local Visibility With a Out-of-home Ad

It isn’t uncommon to dream of having your small business advertised on a busy street or where your local customers hang out. Out-of-home advertising is surprisingly affordable, especially when you choose mobile digital billboards as a medium.

LUMOS is a mobility-based digital billboard company that leverages the booming food delivery industry to broadcast scalable digital adverting and offers a name-your-own-price plan that fits almost any budget. Have only $150 per month to spend? That’s fine. Increase it to $5 per day to get more impressions in your local community during peak times.