LUMOS ID
The privacy-safe identity layer that turns fragmented signals into resolvable, real-world audiences.
What is LUMOS ID?
LUMOS ID is the identity and audience graph at the core of the Lumos platform. It connects first-party and behavioural signals into a privacy-safe view of real-world audiences — the foundation that lets you plan, activate and measure against the same people across digital and out-of-home.
Why an audience identity layer matters
- Resolvable audiences: unify disparate data into consistent, addressable audiences instead of channel-specific fragments.
- Privacy-safe by design: built to respect consumer privacy while still delivering audience precision.
- One audience, end to end: the same identity powers audience planning, activation and footfall attribution.
- Richer than demographics: grounded in spend, intent, interest and movement — not just age and gender.
The backbone of unified audience intelligence
Accurate measurement and confident planning both depend on knowing you are talking about the same audience at every step. LUMOS ID is what makes that continuity possible across the Lumos platform.