Unified Audience Intelligence
Understand and engage real-world audiences — their spend, intent, interests and behaviour — in one place.
What is audience intelligence?
Audience intelligence is the discipline of understanding who your customers and prospects really are — how they spend, what they intend to buy, what they care about and how they move through the world — and turning that understanding into smarter media decisions. Unified audience intelligence brings those signals together so the same audience definition powers planning, activation and measurement.
Lumos is built on a foundation of real first-party and behavioural data, giving unmatched visibility into how people decide and act, online and in the physical world. With over 8,000 audience attributes, you can discover, size and index the audiences that matter most to your business.
From audience insights to action
- Audience planning: define and size target audiences using spend, intent, interest and behavioural signals.
- Audience insights: understand what makes an audience distinctive and where they over-index, online and offline.
- Audience indexing: score media, sites and channels by how strongly they reach your audience.
- Activation-ready: carry the same audience into digital and OOH activation, then back into attribution.
One source of audience truth
When audience data lives in silos, every team works from a different version of the customer. Lumos unifies audience discovery, media planning and post-campaign attribution into a single workflow, so insight compounds campaign over campaign rather than starting from scratch each time.