Footfall Attribution
Connect ad exposure to real-world visits — and see the foot traffic your media actually drove.
What is footfall attribution?
Footfall attribution (also called foot-traffic attribution) measures the lift in physical visits to a store or location that can be attributed to advertising exposure. Instead of stopping at impressions, it answers the question advertisers really care about: did the campaign bring more people through the door?
Lumos links exposure across OOH, DOOH and omnichannel media to subsequent visits, and adds the audience profile of the people who were exposed and those who converted — so you can see not just how many visited, but who.
What you can measure
- Visit lift: the incremental foot traffic attributable to a campaign, site or format.
- Audience of visitors: the profile of people who saw the ad and those who visited, indexed across thousands of attributes.
- Site and format performance: which placements and transit routes drove the most valuable visits.
- Closed-loop optimisation: feed results back into planning to invest where attribution is strongest.
Why advertisers and media owners use it
Footfall attribution turns OOH and omnichannel media into accountable, optimisable channels. Advertisers justify spend with real outcomes; media owners add measurable value for their advertisers by proving the visits their inventory generates.