Omnichannel Media Planning
Plan digital and out-of-home from one audience — and measure them on the same terms.
What is omnichannel planning?
Omnichannel media planning coordinates a campaign across multiple channels — digital and out-of-home — as a single, audience-led plan rather than a set of disconnected buys. The goal is consistent reach against the right audience, with budget allocated to the channels and moments that perform.
Most platforms treat digital and OOH separately, so data lives in silos and channels compete instead of combining. Lumos unifies planning and activation, using real customer data to illuminate what works and why across the whole plan.
How Lumos enables omni-channel planning
- One audience, every channel: define an audience once and plan against it across digital and OOH.
- Coordinated budgets: allocate spend across channels based on audience reach and performance, not channel silos.
- Cross-channel attribution: measure digital and OOH on comparable terms, including real-world outcomes like footfall.
- Continuous optimisation: results flow back into planning so each campaign is smarter than the last.
From fragmented to unified
Turning fragmented audience discovery, media planning and post-campaign attribution into one efficient workflow is the core of the Lumos platform. That unified picture is what lets teams invest with confidence across channels.