OOH Planning & Media Planning

What is OOH planning?

OOH planning is the process of deciding which out-of-home and digital out-of-home placements to buy to reach a target audience efficiently. Done well, it starts with the audience — who you want to reach and where they move — and works back to the sites, formats and transit routes most likely to deliver them.

Lumos replaces fragmented, gut-feel planning with an audience-led workflow. With insight into how people move, spend and behave, you can build OOH and transit media plans grounded in real consumer data, then carry the same audience definition through to activation and measurement.

How Lumos powers OOH and transit media planning

• Audience-led site selection: rank sites, screens and transit routes by how strongly they index against your target audience.
• Transit media planning: plan across transit networks using real movement and audience data, not just generic traffic counts.
• Unified digital + OOH planning: bring OOH into the same plan as your digital channels so budgets and reach are coordinated, not siloed.
• Closed loop: the audience you plan against is the one you measure against, so every campaign sharpens the next.

Built for brands, publishers and agencies

Brands get sharper targeting and clearer ROI; media publishers can power pitches and prove the value of their inventory; agencies can run connected, transparent multi-brand campaigns. One platform, one audience truth.