Retail Media Intelligence

What is retail media intelligence?

Retail media intelligence is the audience data, activation and measurement layer that helps retailers and advertisers get more from retail media networks. It answers who a retailer's shoppers really are, which audiences to reach across on-site, off-site and in-store media, and what those campaigns actually drove — in store visits, spend and incremental sales.

Lumos brings its audience intelligence and measurement foundation to retail media: unifying first-party and behavioural data to build and enrich audience segments, plan across channels, and prove outcomes with footfall and media attribution.

Non-endemic retail measurement

Retail media isn't only for brands sold in the store. Non-endemic advertisers — brands that don't sell their products through the retailer — increasingly buy retail media to reach its valuable, logged-in audiences. The challenge is proving value when there's no on-shelf sale to attribute to.

Lumos supports non-endemic retail measurement by connecting exposure to real-world outcomes beyond the retailer's own transactions — footfall to other locations, audience verification, and cross-channel attribution — so non-endemic campaigns can be measured on outcomes that matter to them.

What Lumos brings to retail media

• Audience segments & insights: understand a retailer's shoppers and build enriched, ID-based audience segments.
• Endemic & non-endemic activation: reach the right audiences on-site, off-site and in physical/OOH environments.
• Measurement & attribution: footfall attribution, media attribution and ROI — including for non-endemic advertisers.
• One source of truth: retail media planned and measured alongside OOH and omni-channel media.