In the dynamic realm of marketing, accurately measuring and attributing the impact of campaigns is of utmost importance. Out-of-home (OOH) marketing, known for its effectiveness, has historically presented challenges in precisely gauging engagement and attributing it to specific campaigns. However, LUMOS, an innovative platform powered by IoT and AI, is reshaping the landscape of OOH marketing by providing comprehensive insights into when and where engagement occurs, as well as tracking post-engagement activities. By aggregating data from diverse sources, LUMOS offers marketers unparalleled visibility into the effectiveness of their OOH campaigns and empowers them to make data-driven decisions for targeted marketing strategies.

Leveraging the Power of IoT:

LUMOS harnesses the Internet of Things (IoT) to collect real-time data from an extensive network of interconnected devices strategically placed in key OOH locations or transit media formats. These IoT enabled assets, including GSP trackers, sensors, and beacons, capture valuable information about consumer behavior and patterns of engagement. By capturing data at the point of interaction, LUMOS ensures a meticulous level of detail that was previously unattainable.

Advanced AI for Accurate Attribution:

LUMOS employs advanced artificial intelligence algorithms to process the vast amount of data collected by its IoT network and comprehensive data infrastructure. Using machine learning, LUMOS repeatedly analyses the data to accurately identify and attribute engagement events. By examining factors such as audience demographics, time of day, weather conditions, and contextual cues, LUMOS can pinpoint the specific elements that contribute to successful engagement.

Comprehensive Overview of Engagement:

One of Lumos' key strengths lies in providing a comprehensive overview of engagement. By integrating data from multiple sources, including mobile devices, events, seasonality and census data, online publishers, and transactional records, LUMOS creates a holistic picture of audience behaviour and preferences. This aggregated data enables marketers to understand the correlation between OOH exposure and subsequent actions taken by the audience.

Predictive Insights and Targeted Marketing:

LUMOS doesn't stop at attribution; it takes a step further by harnessing the power of AI to predict future engagement and consumer behaviour. By analysing historical data and employing predictive models, LUMOS can identify trends, patterns, and audience segments most likely to engage with specific OOH campaigns. Armed with these insights, marketers can optimise their targeting strategies, ensuring that their messages reach the right people, at the right time, and in the right locations.

Post-Engagement Tracking:

Understanding the audience's behavior after engagement is a vital piece of the marketing puzzle. LUMOS excels in tracking post-engagement activities, such as visits to points of interest or targeted sites. By connecting the dots between engagement and subsequent actions, LUMOS provides valuable insights into the effectiveness of OOH campaigns in driving desired behaviours. This information enables marketers to refine their strategies and allocate resources more effectively.

LUMOS is revolutionising the way marketers approach out-of-home marketing by harnessing the power of IoT and AI. Through its network of IoT devices and comprehensive data infrastructure, LUMOS Intelligence accurately attributes engagement events, providing marketers with a comprehensive overview of when and where engagement occurs. By aggregating data from diverse sources, LUMOS offers unparalleled insights into audience behaviour, allowing for predictive modelling and targeted marketing strategies. Additionally, LUMOS goes beyond engagement by tracking post-engagement activities, providing marketers with a complete picture of campaign effectiveness. With LUMOS, marketers can unlock the true potential of out-of-home marketing and make data-driven decisions that drive tangible results.