Exclusive Release: https://www.adnews.com.au/news/lumos-unveils-car-top-network

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Martech startup LUMOS is rolling out its Car Top network across Sydney and Melbourne, offering a programmatic and mobile solution for advertisers and brands to reach their target audience.

LUMOS Car Tops display dynamic ads on high resolution displays on top of rideshare vehicles such as Uber's and Didi's.

The technology is a companion offering to LUMOS Smart Bags, which displays advertising on food delivery bags on bicycles. LUMOS focuses on programmatic IoT-enabled LED smart screens displaying digital out of home (DOOH) advertising to the home delivery economy.

The company will integrate the programmatic DOOH network with its proprietary audience intelligence engine to track accurate and measurable campaign insights and ROI. LUMOS is rolling out an initial 100 units by Q2 2023 and is poised to scale its inventory to 500 units by the end of the year across Sydney and Melbourne.

LUMOS will also offer up to 10% Share of Voice to promote NFP and Charity campaigns through its network.

Eric Fan, LUMOS CEO, said: "We are thrilled to launch our digital car top network and provide advertisers with a new way to reach their target audience.

"With the OOH market growing at a rapid pace, we believe that the timing is perfect for LUMOS and our digital Car Top network to make a significant impact."