LUMOS Wins Gold at the 2026 AFR BOSS Most Innovative Companies Awards
LUMOS has been named the Gold Winner in the Media & Marketing category at the 2026 AFR BOSS Most Innovative Companies Awards, recognising our innovation in AI-powered marketing intelligence, audience analytics and marketing measurement.
LUMOS is transforming how businesses understand their customers, plan media campaigns and measure marketing performance through an integrated, AI-powered marketing intelligence platform. By connecting audience insights, media planning, activation and measurement, LUMOS helps organisations make data-driven marketing decisions, reduce advertising wastage and drive better business outcomes.
Our recognition by the Australian Financial Review (AFR) BOSS Most Innovative Companies Awards marks an important milestone in our mission to make sophisticated audience intelligence more accessible to businesses.
In its recent feature on LUMOS, the AFR explored how founder and CEO Eric Fan is building technology to reshape the marketing industry and the growing role artificial intelligence will play in the future of work.
What Is LUMOS? An AI-Powered Marketing Intelligence Platform
Founded in 2023, LUMOS is a marketing intelligence and audience analytics platform designed to help businesses make smarter, more measurable marketing decisions.
The platform brings together capabilities that have traditionally been spread across multiple data providers, research tools and media planning systems. By connecting these capabilities within one ecosystem, LUMOS helps marketers better understand their audiences, identify growth opportunities and measure the impact of their advertising investment.
LUMOS supports the marketing process from audience discovery and strategic planning through to campaign activation, reporting and measurement.
This integrated approach enables organisations to move beyond fragmented data and manual workflows towards a more connected, intelligence-driven marketing strategy.
Making Audience Intelligence More Accessible
LUMOS was founded on the belief that every business should have access to the audience insights and analytical capabilities needed to make informed marketing decisions.
Before founding LUMOS, Eric Fan worked across technology, data and transformation, including consulting experience at Deloitte. Through this work, he saw how large organisations could invest significant resources in bespoke consumer intelligence platforms, while many other businesses lacked access to comparable capabilities.
This highlighted an opportunity to democratise access to audience intelligence and make sophisticated marketing analytics more accessible, scalable and practical.
Today, LUMOS helps businesses understand who their customers are, where they go and what they do, turning complex audience and behavioural signals into actionable marketing insights.
From Marketing Guesswork to Data-Driven Decisions
One of the biggest challenges facing marketers is understanding which audiences are most likely to respond to advertising and proving the business impact of their campaigns.
Traditional marketing workflows often rely on disconnected data sources, separate research tools and manual analysis. This can make it difficult to build a consistent view of audiences, optimise media investment and demonstrate campaign effectiveness.
LUMOS addresses these challenges through an integrated audience intelligence and marketing measurement platform.
Key capabilities include:
Audience analytics and discovery: Understand audience characteristics, interests and behaviours to identify relevant customer segments and growth opportunities.
Intelligent media planning: Use audience insights to inform media strategy, identify opportunities and improve campaign planning.
Marketing activation: Translate audience intelligence into practical campaign strategies and activation opportunities.
Campaign reporting and measurement: Evaluate campaign performance and understand outcomes through audience, footfall and attribution insights.
AI-powered marketing intelligence: Bring data and analytical capabilities together to help teams develop insights and make more informed decisions.
By connecting these capabilities, LUMOS helps organisations build a clearer picture of their marketing performance and make better-informed decisions about where to invest their budgets.
According to the AFR feature, businesses using LUMOS have reported cost savings of up to 85% by consolidating multiple data providers and audience research platforms.
The Future of Marketing: AI Agents and Human Decision-Making
Artificial intelligence is changing how businesses analyse information, develop strategies and execute work. Marketing is no exception.
At LUMOS, we believe the next generation of marketing teams will increasingly work alongside AI agents that can help interpret data, identify opportunities, develop recommendations and accelerate decision-making.
As Eric Fan explained in the AFR feature, the future of work will involve AI supporting employees across organisations, with humans remaining involved in the decision-making process.
For marketers, this creates an opportunity to spend less time navigating fragmented systems and manually analysing data, and more time developing strategies, understanding customers and driving business growth.
LUMOS is building towards this future by connecting audience intelligence, planning and measurement within a unified platform, helping turn complex data into practical recommendations and measurable outcomes.
Our focus is not simply on applying AI to marketing, but on solving fundamental marketing challenges through better intelligence, more connected workflows and clearer measurement.
Supporting Better Marketing Outcomes Across APAC
LUMOS works with organisations across Australia, New Zealand, Singapore and Malaysia, helping businesses access audience intelligence and improve how they plan and measure marketing activity.
Our work spans the marketing ecosystem, including audience analytics, out-of-home (OOH) media planning, campaign optimisation and attribution.
By combining audience data with planning and measurement capabilities, LUMOS helps marketers better understand campaign opportunities, make informed investment decisions and assess the outcomes of their advertising.
We work with brands, agencies and industry partners to build more connected, data-driven marketing workflows that support better decision-making.
Recognised Among Australia's Most Innovative Companies
Winning Gold in the Media & Marketing category at the 2026 AFR BOSS Most Innovative Companies Awards is an important milestone for LUMOS.
The recognition reflects the work of our team to rethink traditional marketing workflows and build technology that addresses real challenges faced by businesses and marketers.
Since launching in 2023, we have continued to develop our platform, expand our capabilities and work with customers and partners across the region.
We are grateful to our team, customers, partners and investors who have contributed to this journey.
Our mission remains clear: to democratise audience intelligence, reduce advertising wastage and help businesses make better marketing decisions.
As marketing enters a new era shaped by artificial intelligence, we believe businesses that combine quality audience intelligence, intelligent planning and robust measurement will be better equipped to make informed decisions and drive sustainable growth.
Read the original coverage: https://www.afr.com/companies/media-and-marketing/platform-helps-brands-know-their-customers-before-marketing-begins-20261022-p613vd
Discover how LUMOS can help your organisation transform audience insights into smarter marketing decisions. [info@spotlumos.com]
