Audience Measurement & Attribution
Measure who your campaigns reached and prove the outcomes — across every channel, not just one.
Omni-channel measurement, one source of truth
Audience measurement and attribution is a core pillar of Lumos. Rather than measuring each channel in isolation, Lumos verifies the real audiences your campaigns reached and connects exposure to outcomes across digital, retail and out-of-home — on comparable terms, from one source of audience truth.
Built on first-party and behavioural data, Lumos answers not just "how many impressions," but who was reached, how well they indexed against your target, and what they did next — visits, actions and value.
What we measure
- Audience verification: the real composition of audiences exposed to each channel and placement.
- Attribution & ROI: connect exposure to outcomes and prove media attribution and return across channels.
- Incrementality & brand uplift: isolate the impact your media actually caused, on behaviour and on brand.
- Cross-channel comparability: measure digital, retail and out-of-home on the same terms.
Methods and channels
Omni-channel measurement is delivered through channel- and method-specific capabilities, all feeding the same audience view:
- Footfall attribution — exposure to real-world store visits.
- Brand uplift & incrementality — the incremental impact on brand and behaviour.
- OOH & transit measurement — one channel within the omni-channel picture.
- Retail media measurement — including non-endemic retail measurement.
Why it matters
As budgets face more scrutiny, marketers need to prove outcomes across the whole plan — not defend one channel at a time. Omni-channel measurement and attribution lets brands, retailers and agencies invest with confidence and demonstrate real, comparable ROI.